Field Marketing and Events Manager

Own regional field marketing and event programs that generate pipeline, support sales priorities, and increase brand awareness in target markets. This role will plan and execute in-person and virtual events, coordinate integrated campaigns, and partner closely with Sales, Demand Generation, and Product Marketing teams to drive engagement across priority accounts and territories.

Responsibilities

• Field event planning: Develop and execute a calendar of regional field events, including trade shows, conferences, executive dinners, roadshows, webinars, and roundtables.
• Sales alignment: Partner with Sales to identify target accounts, priority territories, and event themes that support pipeline goals and account engagement.
• Event logistics: Own end-to-end event operations, including venue selection, vendor management, registrations, communications, onsite execution, and post-event follow-up.
• Lead generation and pipeline support: Ensure events are designed to capture qualified leads, accelerate opportunities, and create measurable pipeline impact.
• Content and messaging: Work with Product Marketing to develop event messaging, presentation materials, and promotional assets tailored to audience needs.
• Budget management: Manage event budgets, track spend, and evaluate program performance against goals and ROI.
• Measurement and reporting: Track attendance, engagement, lead quality, pipeline contribution, and post-event conversion; recommend improvements based on results.
• Cross-functional coordination: Collaborate with internal stakeholders to ensure consistent execution and strong post-event handoff to Sales and BDR teams.

Qualifications

• 4–7 years of experience in field marketing, event marketing, or demand generation in B2B SaaS or technology.
• Proven experience planning and executing in-person and virtual events that support pipeline goals.
• Strong project management skills with the ability to manage multiple programs simultaneously.
• Experience working closely with Sales teams on target account strategies and event follow-up.
• Comfortable managing vendors, budgets, timelines, and logistics.
• Strong communication skills and attention to detail.

Success Metrics

• Event attendance and engagement.
• MQLs, SQLs, and pipeline influenced or sourced from field programs.
• Conversion rates from event registrants to attendees and attendees to opportunities.
• Budget efficiency and ROI by event type and region.
• Sales satisfaction and quality of follow-up execution.

‍