Key Achievements & Recognition
Drove measurable SaaS growth across multiple developer-focused platforms including Testkube, Eppo (acquired by Datadog), and Bloomreach, consistently delivering qualified lead generation and customer acquisition through comprehensive growth marketing strategies
Mastered technical audience targeting and persona development by transforming complex technical concepts into accessible, engaging content that resonates with engineering audiences, establishing thought leadership in competitive DevOps and developer tool markets.
Successfully led and mentored cross-functional marketing teams at Wray Ward and other organizations, elevating team skills in SEM/SEO while fostering growth-focused environments and driving strategic collaboration across product, engineering, and growth functions.
Leveraged data-driven analytics to optimize performance and ROI using advanced tools like Google Analytics, SEMrush, and Ahrefs to measure campaign effectiveness, refine strategies, and deliver measurable results including 50% increases in first-page keywords and 120% growth in premium placements.
About
Katie Petriella
Katie is a strategic growth marketing leader who has been driving measurable results in SaaS content marketing and digital growth for over a decade. She specializes in transforming complex technical concepts into engaging, pipeline-generating content that resonates with developer and engineering audiences.
Currently serving as Senior Manager of Growth at Testkube, Katie orchestrates comprehensive growth marketing strategies across digital channels, delivering measurable increases in qualified lead generation and customer acquisition for the developer-focused testing platform. Her cross-functional approach spans website optimization, content marketing, and paid acquisition, driving enhanced market penetration in the competitive DevOps sector.
Katie's expertise was honed through impactful roles at leading SaaS companies, including her recent position as Lead SEO and Content Specialist at Eppo (acquired by Datadog in May 2025). In just five months, she delivered remarkable results: a 50% increase in first-page keywords, 120% growth in premium keyword placements, and content that drove qualified leads within the first week of publication. Her innovative "newsroom" approach captures trending industry conversations and transforms them into accessible, engaging content that establishes thought leadership while driving business results.
Her comprehensive background spans multiple facets of growth marketing, from her strategic leadership role at Bloomreach where she achieved a 107% increase in top-3 keyword positions, to her agency experience at Wray Ward and Straight North, where she managed diverse client portfolios and consistently elevated performance metrics. This breadth of experience has given her unique insights into both client-side and agency-side marketing challenges.
Katie's approach to content marketing is deeply rooted in data-driven insights and cross-functional collaboration. She excels at working with product, engineering, and growth teams to ensure content initiatives align with broader business objectives, creating cohesive multi-channel experiences that maximize impact and ROI.
Throughout her career, Katie has demonstrated exceptional ability to scale content operations while maintaining quality, mentor marketing teams, and establish domain authority in highly competitive technical markets. Her proven track record of driving immediate lead generation while building long-term organic growth makes her a valuable asset in the rapidly evolving SaaS landscape.
